George Henderson Discusses West Pak Avocado's PMA Fresh Summit Program
MURRIETA, CA - The avo-opportunities this October are only as limited as your imagination. That is what George Henderson, Marketing Manager for West Pak Avocado, tells me as we approach Produce Marketing Association’s (PMA) Fresh Summit on October 13–15, 2020, and its new virtual format. Nimble and agile as always, West Pak is taking the new experience by the horns and bringing an extensive program tailored to the needs of its buy-side customers.
“We are excited to open the dialogue around our one-stop-avocado-shop come PMA Fresh Summit. In addition to our variety of conventional and organic bagged avocado brands, we are showcasing fresh Avo-Opportunities with our marketing and sales support for retailers,” George shares with me. “We design personalized materials for packaging, retail, marketing, sales, and education and can customize our brands to suit any retailer’s needs. To help retailers decide what brands and Avo-Opportunities might be best for them, our team is conducting avo-audits throughout PMA Fresh Summit and beyond.”
Additionally, West Pak’s branded bag program provides solutions to empower retailers while optimizing the excitement of avocados geographically, seasonally, demographically, and by use.
“West Pak Avocado’s Avo-Opportunities retail program taps our in-house creative team’s talent to customize solutions for avocado retailer marketing and sales strategies. We’re experts in creating effective packaging, POS, marketing, sales, and educational materials and can design an Avo-Opportunity for any need,” George reflects.
Also, with the understanding that virtually connecting through video conference rooms is the new normal these days, West Pak is paying homage to this reality in the sales team’s video titled Zooming in on Avo-Opportunities: Sales Solutions at West Pak.
As the industry rides the wave of change and innovation, West Pak is rallying members to find the silver lining and come together with a common perspective and outlook.
“In light of PMA’s virtual Fresh Summit event, our message is about unity as an industry, transparency as a company, and sustainability as a good global neighbor,” George wraps up. “We can look at the negative impacts and the challenges of today, or we can use them to shine a light on the advantages and benefits that we offer despite the roadblocks and hindrances. We stand behind our message and look forward to the rising tide of the industry’s best."
PMA Fresh Summit is nearly upon us! Mark your calendars and your target lists for West Pak Avocado and see what amazing opportunities are just a computer click away.