GIANT Food Stores to Invest $22 Million in Lancaster County
CARLISLE, PA - GIANT Food Stores recently announced a $22 million investment in Lancaster County, hoping to double down on e-commerce and fresh foods. The company will see a new e-commerce facility and remodel four stores in this key region.
“Grocery shopping is changing and the pace is accelerating; as a customer-centric company, innovation is the cornerstone of our go-to business strategy,” said Nicholas Bertram, President. “Our e-commerce hub will drive growth while helping our customers to shop how they want, when they want, and most importantly, where they want.”
According to a press release, the new e-commerce hub will serve as a grocery delivery center and will be the fifth facility of this type that GIANT has opened in Pennsylvania in collaboration with parent company Ahold Delhaize’s recently acquired Peapod. Curbside pickup features will allow online orders to be delivered right to customers’ cars parked outside of the hub and a walkable pickup point will be designed to meet the growing local demand for online grocery. The 38,000-square-foot facility will reportedly allow the retailer to serve up to 40 percent more shoppers.
“We’re seeing double-digit growth in online ordering and grocery delivery,” said Nicholas Bertram, President. “We are rededicating ourselves to the Lancaster market, and we want this cutting-edge facility to be unique—something the Northeast neighborhood will be proud of while we meet this demand. We’re excited because the e-commerce hub will allow us to increase capacity quickly.”
As for the company’s remodels, GIANT has already implemented the following changes as part of the $22 million investment:
- Expanded its product selection in stores by adding fresh produce, meat, and seafood, including a new service meat and seafood destination case
- In locations on Columbia Avenue and Lititz, expanded deli department will feature new hot foods and cheese offerings, and a wider variety of grab-and-go items and pre-sliced deli meats and cheeses
- In the Lititz Pike location, it built a new, expansive cheese shop, a Chef Prepared case with ready to eat meal solutions, an Asian hot bar, and a produce juicing station
Is this $22 million investment making GIANT Food Stores one to watch as the retail battle continues? AndNowUKnow will keep you posted.