Gordon Food Service and Square Roots to Bring Local Food to Cities Across North America

Gordon Food Service and Square Roots to Bring Local Food to Cities Across North America



BROOKLYN, NY - Gordon Food Service has linked up with Square Roots, a leader in urban indoor farming, to provide customers across North America with locally-grown food. The strategic partnership will see new campuses of Square Roots’ indoor farms built on or near Gordon Food Service distribution centers and retail stores across the continent, enabling year-round growing of premium quality herbs, greens, and more, which will then be available to Gordon Food Service customers.

Rich Wolowski, CEO, Gordon Food Service,“Customers want an assortment of fresh, locally-grown food all year round,” stated Rich Wolowski, CEO of Gordon Food Service, in a recent press release. “We are on a path to do that at scale with Square Roots and are excited to be the first in the industry to offer this unique solution to our customers.”

Gordon Food Service has linked up with Square Roots, a leader in urban indoor farming, to provide customers across North America with locally-grown food

The press release noted that this partnership enables Gordon Food Service to bring a modern offering to meet growing customer demand for local food across North America. It also signifies the first significant expansion to new locations for Square Roots.

Tobias Peggs, Co-Founder and CEO, Square Roots“This partnership means we will grow delicious, local real food at huge scale,” said Tobias Peggs, Co-Founder and CEO of Square Roots. “We’re so happy to be working with a mission-aligned partner in Gordon Food Service—leveraging technology to bring real food to a huge number of people across the country, while delivering real social impact by empowering thousands of young people to become our country’s future farmers.”

Customers can scan a QR code on packaging to trace how their food was grown and who grew it

Square Roots utilizes a high-tech farming platform with its Next-Gen Farmer Training Program to train young people to become future leaders in the food industry. In addition to this tech, the company's Transparency Timeline enables customers to trace exactly how their food was grown and who grew it, simply by scanning a QR code on its packaging. Two winning tech solutions, if you ask me!

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Companies in this Story


Gordon Food Service

Gordon Food Service is the largest privately-held, family-managed broadline foodservice distributor in North America-and...