Harps Food Stores Implement Daisy Intelligence A.I.-Powered Platform
SPRINGDALE, AR - In today’s competitive retail landscape, somethings as seemingly simple as pricing and promotions can become a complex problem for many grocers. In an effort to simplify decision-making surrounding these types of decisions, Harps Food Stores has implemented a new A.I. (artificial intelligence) platform created by Daisy Intelligence Corporation.
“Daisy’s A.I. enables us to analyze Harp’s transactional data on a giant scale, and as a result, this significant improvement in promotional effectiveness supports our ability to meet the needs of our shoppers by keeping our prices competitive and enhancing our profitability,” said David Ganoung, Vice-President of Marketing at Harps.
Working together since early 2017, Daisy and Harps have been carefully collecting transactional information at each of the retailer’s 87 stores to gather specific, actionable product and marketing recommendations. According to a press release, Harp’s chose Daisy Intelligence solution to analyze data to “review which products should be featured in its frequent circulars.”
“We use Daisy Intelligence solution to analyze customer transactions and track the relationship between every item in every customer’s basket,” added Ganoung, explaining that Daisy’s ability to provide his company with data on sales for every item will help the company to promote the items that matter to the retailer’s customers the most.
Gary Saarenvirta, CEO of Daisy, explained, “The modern retail sector is as competitive as ever, and within retail, the grocery category’s notoriously thin margins leave very little room for mistakes and bad decisions when it comes to promotions and pricing. At the same time, as we know from direct experience with our wide-ranging customer base, A.I. is driving a revolution in the way merchandising decisions are made, and this is dramatically impacting client profitability.”
With Harps taking this new step toward being more competitive in the marketplace, AndNowUKnow will keep a watchful eye over the growing chain.