Hass Avocado Board Selects CRT/tanaka as Agency of Record
Irvine, CA--
The Hass Avocado Board (HAB) Executive Director Emiliano Escobedo has recently announced it has retained CRT/tanaka as agency of record, after an in-depth Request for Proposal review and selection process. CRT/tanaka will work with HAB to provide strategic public relations programs as part of the Board’s new marketing communications strategy for Hass Avocados, which is focused on communicating the health benefits of avocados and driving avocado consumption in the United States.
Ellen LaNicca Albanese, CRT/tanaka executive vice president tells AndNowUKnow, "With the nutrition research that Hass will be revealing next year, we have an opportunity to impact healthy eating habits for Americans.”
In close coordination with HAB’s team of agency partners, CRT/tanaka will provide strategic support including media relations to raise awareness about the nutritional attributes and health benefits of Hass avocados, based primarily on the results of the Board’s ambitious nutrition research initiatives.
"I'm very excited for this assignment because Hass has smartly pulled a team of agencies to collaborate to problem solve. Some of the best CRT work has been revolved around strong and strategical solutions."
Currently, there are several studies in progress and more on the way with a focus on four pillars: Heart Health, Weight Management, Type 2 Diabetes and Healthy Living.
LaNicca Albanese also tells AndNowUKnow she is grateful for the partnership because she "loves avocados!"
Haas Avocado
