Healthy Family Project's Produce for Kids Partners With Stop & Shop for Back-to-School Rush; Trish James and Jennifer Brogan Discuss
ORLANDO, FL - Through the view of a trade writer, the fresh produce industry is one that not only rallies behind each other, but behind the communities that it represents. The Healthy Family Project’s Produce for Kids is strengthening this idea, as it has partnered with Stop & Shop to provide resources to families as they continue to navigate the back-to-school season. Additionally, the month-long cause-marketing campaign will culminate in a donation of 100,000 meals to the Downtown Evening Soup Pantry in New Haven, Connecticut.
“We are excited to team up with Stop & Shop this year to make an impact in the community during the back-to-school season when families need extra support making healthy choices,” said Trish James, Healthy Family Project Vice President. “The 100,000-meal donation will go a long way in the fight against hunger.”
The cause-marketing campaign will work to spotlight fresh produce partners such as Bolthouse, Envy™ Apples, RealSweet® Onions, and Wonderful Pistachios through in-store signage positioned near each participating brand. According to a press release, the signs that will be placed in more than 400 Stop & Shop locations will feature QR codes that lead shoppers to the retailer’s website, where they can find a free downloadable eCookbook, tips, and other information and resources from the partners supporting the campaign.
“We’re proud to partner with Produce for Kids and wonderful brands such as Bolthouse, Envy Apples, RealSweet Onions, and Wonderful Pistachios, who understand the importance of nutrition and its impact on children,” said Jennifer Brogan, Director of Community Relations for Stop & Shop. “Thanks to these partners, Stop & Shop will be able to provide 100,000 meals to those in need.”
Stop & Shop will also collaborate with area bloggers to support the campaign. Additionally, the grocer participated in a Facebook Live cooking class that was hosted by Healthy Family Project on September 1. The class showcased an easy, make-ahead breakfast recipe for busy school mornings.
In addition to in-store signage, produce partners will be highlighted in targeted social media content, including photographs and videos throughout August and September.
Cheers to the Healthy Family Project and Stop & Shop for coming together to continue to help communities embrace fresh produce.