WENATCHEE, WA – If you love Honeycrisp apples, fear not! Stemilt will extend the Honeycrisp season through spring into summer with the new Honeyhill™ program, announced the grower in a press release.

“Honeyhill is an exciting addition to include in our family of brands as we will be offering one of the most popular apple varieties for a longer timeframe,” stated Roger Pepperl, Stemilt Marketing Director. “We’re choosing the best Honeycrisp apples for Honeyhill boxes, which means retailers can promote fruit with beautiful colors and flavors that taste as if you had just picked them from the tree back in the fall.”

The Honeyhill apple lable will include only Honeycrisp apples of high color and high quality, including the Royal apple—a new Honeycrisp apple.

“The Royal Honeycrisp is a beautiful strain with great color and finish. Its real advantage is that our teams can pick full-colored fruit at the right starch levels in order to store well in our controlled atmosphere rooms. When we pull these apples out at a later date, the starches have converted to sugars with good acids that deliver that amazing fall flavor in the spring and summer months. Honeyhill is a great program to build late-season Honeycrisp sales around,” said Pepperl.

Cultivated in Washington state and carefully timed for ideal starch values, the Royal apple is grown with careful attention to climate, including the application of shade cloth and windscreens when necessary. Before reaching the consumer, the apple is packaged in a varnished box available in both standard and euro carton.

“The packaging was designed to highlight the distinctness of this apple strain,” stated Pepperl. “The packaging is bold, fun, and stimulating, making it a great building tool for your produce department displays.”

The apple is available in both conventional and organic varities: “We all know organic is a growing category, so packing Honeycrisp both organically and conventionally will result in high sales returns for the retailer,” stated Pepperl. “We’re excited about Honeyhill. The fall spice, the sweet, crisp crunch and the juices of the Royal Honeycrisp will please the many fans of Honeycrisp and continue to elevate the apple category through this premium, sought-after apple."

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Stemilt Growers