Idaho Potato Commission Continues International Influence
Eagle, ID
The Idaho Potato Commission has responded to the international demand for the premium Idaho Potato Brand. The IPC now has a new international office serving Latin America that launched in March 2012 with plans to open an office in South Korea in the Fall, according to a press release.
The new offices are the newest additions to IPC’s global offices for Mexico, Asia, and Southeast Asia. Idaho® potatoes are sold in over 15 countries that include Mexico, Hong Kong, Malaysia, Singapore and Central American and the Caribbean.
“Our international marketing efforts reinforce the strength of the global Idaho® potato brand as a premium product,” says Seth Pemsler, Vice President, Retail/International, IPC, who has helped spearhead the IPC’s global marketing initiative during the past decade. “We were getting requests [for Idaho® potatoes] from all over the world. We recognized that this is a global opportunity, and we want to meet those global needs.”
The new United States-Korea Free Trade Agreement as well as the IPC’s new South Korea and Latin America offices will help facilitate connections among Idaho® potato shippers and foreign trading partners.
