Impossible Foods' Flagship Product Makes Its Southeast Regional Debut at All Publix Stores
REDWOOD CITY, CA - Plant-based food products have become a mainstay in the industry, and retailers are cashing in. Recently, Publix tapped into the momentum and announced a new partnership with Impossible Foods, rolling out its flagship product, the award-winning Impossible™ Burger, at all of its 1,252 stores across the Southeast.
“One of Impossible Foods’ most important goals is to make our products available everywhere people buy animal-derived products, and that includes Publix, one of America’s favorite grocery stores,” said Impossible Foods’ President Dennis Woodside. “Impossible Foods’ fans are passionate, vocal advocates. Many of them have been specifically asking for Impossible Burger to come to Publix. We’re confident it will be a big hit, whether grilling burgers on the patio or cooking meatballs in your kitchen.”
According to the release, Impossible Burger uses 96 percent less land, 87 percent less water, and 89 percent fewer greenhouse gas emissions compared to conventional beef from cows. With consumers opting for more sustainable and ethically sourced products, it’s no wonder Impossible Foods’ grocery store footprint has increased by more than 60 times in 2020 alone.
Sold in convenient, 12-oz packages, Impossible Burger can be found in the meat department at all Publix stores in the company’s seven-state operating area. Impossible Foods’ plant-based meat will also be available through Publix’s grocery delivery service and for curbside pickup.
Which market will Impossible Foods dominate next? Keep reading ANUK as we follow the retail trail.