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Kroger Launches New Fresh-Focused Concept with Main & Vine

Kroger Launches New Fresh-Focused Concept with Main & Vine



GIG HARBOR, WA - Kroger has announced a new store concept just in time for 2016—Main & Vine.

Said to be focused on fresh produce, food preparation advice, and high-quality prepared foods, Main & Vine’s first location will be Gig Harbor, WA, just outside of Seattle. Little information is available about when the store will be debuting, but the Main & Vine website lists the opening date as, “soon.”

A Screenshot from Main & Vine's New WebsiteThe store will offer customers “fresh, affordable” local produce and meat and local craft beer and wine, according to the Cincinnati Business Courier, featuring fresh food that it describes as, “unique culinary experiences and taste adventures, with tasty meals made fresh in our kitchen.” 

A SEC filing from the company lists home delivery services as possibility from the new concept, as well as listed natural, organic, and fresh foods.

A Screenshot from Main & Vine's New WebsiteThis announcement comes less than a week after Kroger finalized its buyout of Roundy’s, a grocery chain known for its urban format Mariano’s locations in Chicago. Analysts believe that more than likely, Main & Vine will also maintain a small format size that will work well in urban areas.

Rodney McMullen, Chairman & CEO, Kroger CO.

About Bob Mariano, Roundy’s President and CEO, and his possible contributions to the Kroger chain, Rodney McMullen, Kroger's Chairman and Chief Executive Officer said, “[Mariano] has created an urban format that is resonating with customers and we expect to apply Roundy's experience to our stores in urban areas around the country.”

AndNowUKnow will keep the industry updated as more information about Main & Vine is announced, but for now, produce suppliers can look forward to a store that emphasizes all things fresh.

Kroger Main & Vine