Kroger Reaches $1 Billion Mark in Organic Produce Sales
CINCINNATI, OH - One of the country’s biggest retailers has reached a new landmark in the movement toward making organic produce ubiquitous. Kroger’s organic produce sales are now sitting at $1 billion annually.
"Kroger offers one of the largest organic produce departments in America, and we are proud to have led the way in making this category more mainstream, accessible, and affordable," said Robert Clark, the retailer’s Senior Vice President of Merchandising. "We have a dedicated procurement team that partners with more than 300 organic produce growers and suppliers every year to bring our customers an exciting selection of organic fruits and vegetables."
According to a press release, Kroger’s top-selling organic produce categories are the following:
- Bagged salads
As of 2016, the U.S. organic produce market hit $5 billion, and is still continuing to grow, IRI reports.
"We know our customers want both organic and conventional choices," Clark continued. "Kroger makes it easy for our customers to shop how they want for their families. It's just one more way we are redefining the customer experience as outlined in our Restock Kroger plan."
And produce in not the only category in which Kroger is making strides in as far as organics. The company recently announced its Simple Truth® brand reached $2 billion in annual sales, marking the growing popularity of its brand of natural, organic and free-from products.