Kroger Teams Up with Frieda’s to Promote Festive Holiday Citrus
Los Alamitos, CA-
By ANUK Staff
01.22.13
The Kroger Company got a little 411 from Frieda's this past December by hosting a Frieda’s Produce University®: Festive Holiday Citrus. The company geared up for the Winter season by hosting the event on Saturday, December 15 at approximately 100 locations. Produce personnel were on-hand during the to conduct tastings of citrus and provide education about the tasty varieties, according to a press release.
The event kicked off at Kroger locations in Indiana and Illinois and featured a variety of holiday citrus, including Buddha’s Hands, Cocktail Grapefruit, Kumquats, Meyer Lemons, Oroblancos and Pummelos, as well as holiday must-haves, Frieda’s Mulling Spices and Cinnamon Sticks.
“Our Produce Managers did a great job educating consumers about Festive Holiday Citrus,” said Mike Hodge, Produce Sales Manager for Kroger’s Central Marketing Area. “We are very pleased with our associate’s execution of the event and excited about our customer’s response. Our customers were excited to learn and taste all of the variety citrus showcased in our stores.”
The event marked the second year Kroger has partnered with Frieda’s to offer Produce University® events to shoppers. Produce managers are able to provide consumers with new information and inspiration while they shop in the produce department.
“We value our partnership with Kroger’s Central Marketing area,” states Karen Caplan, President and CEO of Frieda’s. “We look forward to continuing the success of Produce University® in years to come.”
