Lady Gaga Teams Up With Starbucks for New Fruity Drink Line
SEATTLE, WA - Not a stranger to fanciful food stunts, Lady Gaga is teaming up with Starbucks in the name of fruit and in the name of a good cause. In a new partnership between Starbucks and Lady Gaga’s Born This Way Foundation, this new line of produce-centric beverages will translate into a 25 cent donation to the cause for every refreshing drink purchased.
“We’re healthier and happier when we live our lives with compassion and our communities are stronger when we treat one another with generosity and respect,” shared Lady Gaga upon the launch of the new fruity drink line. “Born This Way Foundation and I are so excited to partner with Starbucks to help inspire positivity and love through the Cups of Kindness collection.”
The Born This Way Foundation supports programs that encourage youth wellness and empowerment by fostering kindness, improving mental health resources, and creating more positive environments, according to a press release. Starting today, June 13, each colorfully clad Cup of Kindness purchased through June 19 will equal a 25 cent donation to the cause.
The full Gaga-backed Cups of Kindness collection includes four handpicked iced drinks, including her personal favorite, Matcha Lemonade, and a blackberry-packed Violet Drink.
All four members in the Cups of Kindness collection include:
A refreshingly green drink made with finely ground Teavana® matcha green tea, crisp lemonade, and shaken with ice to create a lightly sweet and tasty drink.
Sweet blackberries meet tart hibiscus in a twist on the Very Berry Hibiscus Refresher. The Lady Gaga version is swirled together with creamy coconut milk and ice, creating a refreshing, violet-hued thirst quencher.
Ombré Pink Drink
A light, fruity Cool Lime Refresher meets cool and creamy coconut milk, topped with a splash of Teavana® Shaken Iced Passion Tango™ Tea and a lime wheel.
A favorite of mine, the lightly sweet beverage features strawberry, passion fruit, and açaí, combined with coconut milk, and topped with a scoop of strawberries. Only United States customers will be able to grab this one as part of the Cups of Kindness collection.
As Lady Gaga and Starbucks have come together for this fruity union, the coffee-giant has committed to a minimum $250,000 contribution to Born This Way Foundation. What other forays into the produce industry will Lady Gaga strut her way into? Keep with AndNowUKnow for all the latest.