Lidl Enters New Market in Estonia
ESTONIA - After strategic acquisitions and multiple market expansions, Lidl can’t seem to stop gobbling up new markets. This time, Lidl has announced that it is entering a new market in Estonia with investments of roughly €21.5 million ($24.5 million).
A representative for the company spoke with Estonian news source ERR, explaining that although it is too early to comment on the opening of the stores, the chain usually opens several stores at once. Multiple job advertisements have cropped up and construction is underway on several plots of land.
Last year, according to Lidl’s annual financial report, the store chain made investments in long-term assets in Estonia to the amount of €21.5 million, as mentioned above.
How will Lidl’s new market further bolster its success across the pond? After hitting triple digits in the States, it’s national and global expansion plans have accelerated tenfold. Keep reading AndNowUKnow as we plot the course of one of retail’s most dynamic players.