SANTA PAULA, CA - Maximized shelf-life and return on investment are in store for Limoneira, as the citrus maven has announced a new partnership. Partnering with Apeel Sciences, the company has entered into an exclusive licensing relationship to protect lemons across its supply chain with Apeel’s innovative coating technology.

“We are excited to be working with Apeel to generate greater supply chain flexibility, maintain higher quality lemons, decrease costs, and reduce waste, all to the benefit of our growers, customers, shoppers, and the environment,” said Harold Edwards, President and Chief Executive Officer of Limoneira. “Since 1893, Limoneira has been a leader in the ‘what’s next’ category, and we see offering Apeel-protected lemons as a truly natural next step to continue delivering the World’s Best Lemons.”

Through this partnership, Limoneira will protect lemons across its supply chain with Apeel’s coating technology.

By allowing citrus to retain its quality for longer, Apeel’s solution improves Limoneira’s strategic position for market opportunities with retail and foodservice customers demanding a more sustainable approach to providing high-quality lemons.

“Apeel’s technology brings with it a new set of opportunities for the category and Limoneira’s customers,” said James Rogers, Founder and Chief Executive Officer of Apeel Sciences. “Growers working with Limoneira can expect access to new channels of distribution, Retailers can expect energy and cost savings during warehousing and distribution, and Consumers can expect an experience they need to see to believe. We are excited about the near-term, but also for the longer term, as we are establishing a foundation for continuous incremental improvements driven by the collective efforts of our like-minded companies.”

During product trials conducted by Limoneira, Apeel-protected lemons demonstrated a significant difference in quality compared to other coatings, exhibiting reduced water loss, shrivel, and color change or “bronzing.”

“The supply chain ultimately ends at the shopper’s countertop and the restaurant table, where quality acts as a positive reinforcement to where the shopper makes their purchases,” added John Carter, Vice President of Citrus for Limoneira. “Utilizing Apeel provides the opportunity to have a better first impression and more importantly to have a greater ‘lasting impression’ which benefits all stakeholders.”

Click here to read more about this cutting-edge alliance.

As more partnerships are formed to uncover strategic fresh produce advancements, ANUK will be here to report.

Limoneira