Limoneira's Unleash the Power of Lemons Campaign Pairs with Chicago-Based Experts
Santa Paula, CA -
By ANUK Staff
12.12.12
Limoneira Company has announced its partnership with five Chicago-based experts in the areas of health, beauty, food and drink, lifestyle, and cleaning to promote the many creative uses of lemons for its Unleash the Power of Lemons campaign. The experts paired with Limoneira to provide tips, usage ideas, recipes, along with much more on a new website, www.limoneira.com/unleash, according to a press release.
"The local leaders we've paired with are the movers and shakers in their industries and they're experts in using lemons in a variety of creative, useful, and fun ways," says John Chamberlain, Limoneira's Director of Marketing. "Our five Chicago partners are excited to share their tips for using Limoneira lemons with everyday consumers for practical household, culinary, health, design, and beauty solutions."
The Chicago experts include:
• Jason Boehm: Board Certified Nutrition Specialist with a Master's degree in nutrition; Certified Nutritionist through American Health Science University; widely published nutritional writer; loves using Limoneira lemons as a delicious source of energy
• Kristin Akins: Professional and passionate dedicated Skin Therapist; owner of Pelle Sana Salon inChicago; draws on natural elements and knowledge of medical esthetics to find the perfect treatment for clients, including softening cuticles with Limoneira lemons
• Erin Hayes: Celebrated mixologist at J. Parker, the new cocktail lounge in Chicago's Hotel Lincoln; loves to highlight spirits from different countries but keeps one thing the same-her love for Limoneira lemons in cocktails
• Julia Buckingham Edelmann: Interior designer with a passion for antiques, artifacts and found objects from all over the world; highlights Limoneira lemons as a great accent piece when filled in a bowl or vase
• Lucie Zakova: Owner of Lucie's Natural Cleaning, a boutique, green cleaning service that aims to protect the environment and her clients' homes; recommends cleaning with Limoneira lemons to avoid putting toxic chemicals on furniture and countertops
"Lemons are one of the most versatile items in the produce department," says John Carter, Limoneira's Director of Global Sales. "Our Unleash the Power of Lemons campaign takes advantage of today's technology, and it's fun, informative and easy. Everyone knows that lemons are a great recipe ingredient and enhancer, but they also have many uses in the areas of health, lifestyle, beauty, and cleaning. These applications are represented by fun icon images in conjunction with our consumer QR code that links to our web site lemon shopper pages."
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