London Fruit Partners with Hazel Technologies to Launch New Tech Geared Toward Limes
PHARR, TX - London Fruit recently partnered with Hazel Technologies, heralding a dynamic new collaboration in the lime category. The partnership focuses on the use of a new technology, Hazel™ for Lime, on fresh limes marketed by London Fruit.
“We are excited to announce our partnership with Hazel Tech™ and to be the first in the industry to introduce this value-added service to our lime program,” said Mario Cardenas, Sales Manager, London Fruit. “We see food waste as a growing concern to our customers and the consumer, and using Hazel Tech for Limes will ensure the best quality product reaches our customers throughout the country.”
Food safety and quality continues to drive London Fruit, as its dedicated production team examines and regrades each case of limes that enters its facilities.
“Being that London Fruit is one of the very few operations with such a thorough lime process, we found that Hazel Tech is a cost-efficient way of maintaining quality during transport and gives our customers much needed time,” said Jerry Garcia, London Fruit’s Vice President.
Hazel for Lime, according to a press release, is a small, biodegradable packaging insert, placed in the box during the packing process following harvest, which helps maintain the full green color of the lime during the shipping and retail merchandising process.
Following the implementation of Hazel for Lime in its supply chain, London Fruit observed improved color retention for a period of 14 days in Persian lime produced in Mexico.
“Today’s consumers care deeply about sustainability and environmental footprint, but also demand the freshest, greenest limes possible,” said Amanda Horney, Business Development Manager, London Fruit. “Using Hazel for Lime allows us to sustainably provide the best quality limes to our valued consumers and continue the tradition of innovation we have embraced since the founding of London Fruit in 1981.”
Aidan Mouat, CEO of Hazel Technologies, added, “Following our successful launch in limes, Hazel Technologies’ is now active in over 15 different fresh produce categories. We are excited to continue our innovation progress with our valued partners at London Fruit, a leading innovator in the lime category for nearly four decades.”
As exciting new partnerships continue to drive innovation, AndNowUKnow will be here to report.