Mann Packing Promotes Award-Winning Stringless Sugar Snap Peas
Salinas, CA
Mann Packing is working with the Rock ‘n’ Roll Marathon Series® to showcase its Stringless Sugar Snap Peas at two race events in Virginia Beach and San Antonio this fall.
The Rock ‘n’ Roll Marathon Series covers 24 major markets in North America and three internationally, and is characterized by a fun festival-like atmosphere. The marathon series is also a charity fundraiser that raised over $256 million in 2011 with over 471,500 participants.
Elena Hernandez, Marketing and Communication Specialist, stays that in addition to Sugar Snap Pea sampling, Mann will distribute future-purchase coupons to over 35,000 attendees and have the opportunity to conduct grassroots marketing about the benefits of Mann’s product line. Ms. Hernandez states, “The Rock ‘n’ Roll Marathon Series® is a new venue for us to promote our products and generate awareness for Mann overall.”
