Marc Hatfield Details Unique Advantages of Produce Pro Software
WOODRIDGE, IL - Over time, our industry has continuously transformed, and it's no secret that the latest phase of evolution has been driven by technological innovations and the developments they bring to suppliers’ operations. With a dynamic solution centered around ease of use for its customers, Produce Pro Software is helping fresh produce providers streamline their business processes to maintain a leg up in a competitive market.
“We have a lot of customers that have more product lines than just produce. Since the start of the pandemic, we are seeing more companies diversifying their offerings and operations,” Marc Hatfield, National Sales Manager, explains. “Whether it be adding fresh-cut operations, completing acquisitions, or getting into repacking, companies are doing anything to evolve and drive efficiency. It's a new world now and being diversified and staying competitive is key.”
Produce Pro Software offers an innovative, all-in-one solution to help all business types throughout the food supply chain optimize their operations. With solutions to improve quality control, transportation, warehouse management, e-commerce, production planning, CRM, and more, the company eliminates the need for integration anywhere it can.
With the use of the Produce Pro platform, grower/packer/shippers, fresh-cut operations, wholesale distributors in both foodservice and retail, along with terminal markets, can streamline their operations, utilizing the same system across all channels within their business in order to gain efficiencies.
“Speed and ease of use are essential within our software,” Marc adds. “We have a lot of customers that have a variety of products. Regardless of what they provide, Produce Pro is uniquely aligned to meet their needs. The benefit is being able to see your entire operation in one solution, whether that is in reports or utilizing our business intelligence tool.”
The company’s extensive technology portfolio grants the supply-side a crucial advantage, especially as costs and the demand for quality control contribute to an uptick in vertical farms in the produce space.
“Our software was built to meet the specific needs of the industry. The system is extremely flexible and easy to use, which allows our customers to grow,” Marc states. “Behind the software, we also have a team that has a tremendous amount of experience in the industry and is willing to go the extra mile for our customers.”
Tech-forward advancements continue to uncover new opportunities for growth in the fresh arena, and Produce Pro Software is among those leading the charge.
As we track the innovations transforming our industry, keep reading AndNowUKnow.