Mastronardi Produce® Introduces A Website Redesign for Backyard Farms® Brand; Paul Mastronardi and Kira Pocedic Comment
KINGSVILLE, ON - Here at AndNowUKnow, we are big fans of interactive and fun digital experiences, especially things like dynamic motion design and product imagery that make the screen between customer and offering disappear. So, a newly redesigned cyber home featuring all this and more for Backyard Farms®, a Mastronardi Produce® brand, was an exciting update to receive.
“Backyard Farms has a long history in Maine of growing locally, employing locally, and serving the community,” Paul Mastronardi, President and Chief Executive Officer of Mastronardi Produce, commented. “It’s important that the brand pays tribute to that, and this redesign showcases some of the amazing talent behind our incredible Backyard Farms produce.”
Putting the Maine-based greenhouse tomato brand on a colorful and immersive new platform, users will soon find a more intuitive experience, and yes, playful motion design and brilliant product imagery, according to a press release.
“We wanted a website redesign that captured the essence of the Backyard Farms brand and history: authentic, fresh, and local,” explains Kira Pocedic, Brand Manager at Mastronardi Produce. “The result is a design that is responsive and interactive and aesthetics that really do justice to the quality of product offered at Backyard Farms.”
The updates incorporate such elements as the unique primary colors and emblematic white picket fence Backyard Farms is known for, while leaning into the latest digital can offer—beautifully blending familiar simplicity and community with cutting-edge technology. A “How We Grow” page highlights fascinating greenhouse-growing details interspersed with vivid photography of the facilities—photography also represents the sweet and juicy tomatoes on the vine, cocktail tomatoes, and beefsteak tomatoes that are hand-picked at peak flavor.
This portfolio finds new life in plump, full-color images, giving visitors an almost sensory experience of each item’s texture, aroma, and flavor. Find out for yourself by visiting the revitalized website here.
Mastronardi Produce’s Backyard Farms branded produce is locally grown in Maine, Michigan, Colorado, and New York, with more locations set to kick off next year.