Monterey Mushrooms Partners with Social Media Influencer Shannon Garcia
WATSONVILLE, CA – Monterey Mushrooms has entered into a partnership with Shannon Garcia, a pediatric dietitian, food blogger, and social media influencer for the launch of its newest product, Let’s Blend, in San Antonio.
Let’s Blend is a value-added product, which includes finely diced mushrooms, seasoned and ready to blend with ground meat. The 8 oz products are available in three flavors: Classic, Mexican, and Italian. The Let’s Blend product is intended to grant even the most novice chef success in the kitchen.
“People want to eat better without giving up flavor and texture, but not everyone is comfortable in the kitchen,” Roberts said. “Shannon uses multiple platforms to reach shoppers in an important market for us.”
On her blog, KISS in the Kitchen, Shannon features easy, healthy recipes. Together with Monterey Mushrooms, Shannon created a Facebook Live episode, which was executed in the format of a TV segment and which contains a Let’s Blend recipe demo. In addition to the Facebook promotion, Shannon will take over the company's Instagram with nutrition and recipe tips for incorporating mushrooms into a daily diet. Finally, Shannon will cook with Let’s Blend during a segment on Great Day SA, which is set to air on the local San Antonio CBS television station.
“We are looking forward to measuring the lift these activities will have on sales and learning from the experience about how we can best roll out to other markets,” Roberts said.
To watch Shannon cook up a storm with the new product, tune into KENS channel 5 on March 8th at 9 a.m. CT, or catch Shannon’s live stream from 10 a.m. to noon CT on March 9th and her Instagram takeover the same day!
