Monterey Mushrooms Rolls Out Sizzling Sautés™ Mushroom Kits; Bruce Knobeloch Details
WATSONVILLE, CA - As I sit here writing this, my mouth is watering just thinking about Monterey Mushrooms’ newest product line. This is an experience I’m certain shoppers will relate to when they too see the supplier’s range of Sizzling Sautés™ Mushroom Kits in the produce department this summer, giving them a flavorful, nutritious meal option.
“These quick and delicious side dishes are the perfect meat replacement,” Bruce Knobeloch, Vice President of Marketing and Product Development, said. “The vegan and plant-based dietary movements continue to grow, and our research shows shoppers are looking for expanding options in this category.”
Available in three flavors: Fajita, Teriyaki, and Thai, the mushroom kits were created to make cooking easier for consumers with their busy lifestyles without sacrificing on taste and nutrition.
Sizzling Sautés Mushroom Kits come recipe ready in 13.5 oz packages of Sliced Baby Bellas, which are high in vitamin D, as well as sauce packets that combine to create an easy side dish, protein topper, or meat replacement, according to a release.
“We understand shoppers want to whip up a flavorful and nutritious meal in less time, so we have taken care of the time-consuming part—slicing and spicing,” Knobeloch added. “Sizzling Sautés Mushroom Kits are the umami side dish solution.”
The launch of this lineup comes at an opportune time, as plant-based options continue to rise in popularity. Nearly 57 percent of heavy mushroom users are less frequent meat eaters, and 38 percent of shoppers say they prefer to buy pre-cut and packaged mushrooms to save time. A win-win situation for retailers and consumers.
To help shoppers find Sizzling Sautés Mushroom Kits, the company recommends merchandising them as part of the meal solution category in addition to placement in their natural home, the mushroom set of the fresh produce department.
Buyers, capitalize on summer eating occasions to promote this exciting lineup in your aisles!