Moonlight Companies' Jason Chavez Discusses Ad Planning, Investments, and New Expansions
REEDLEY, CA - December is a sweet month for citrus and with Christmas right around the corner, Moonlight Companies is promoting its program from Reedley, California. Currently, Moonlight is growing and harvesting navel oranges, Cara Cara navel oranges, Cuties® mandarins and lemons.
“We expect citrus to be promoted heavily at retail during the December holiday season. January will also be another great month for citrus promotions at retail with major events confirmed and in place, so retailers should take advantage of ad planning now,” Jason Chavez, Director of Business Development, tells me as the company continues to ramp up its program.
Historically, Moonlight’s navel orange program runs from November through May with peaks in January and February. Cara Cara navel oranges will ship from December through February with a peak in January, and Cuties® Mandarins will continue through May.
“Volume is up compared to the same period, year-over-year, with improved fruit quality and flavor,” Jason adds. “The increased volume is a result of our expanding acreage (citrus) and our commitment to continual reinvestment in our farming operation. In addition to the bump in volume, we also have new merchandising and packaging offerings for a select group of retail partners this year.”
Additionally, Moonlight’s lemon program is growing, with product available October through March. Moonlight will finish the season with spring and summer navel oranges available from April through May.
Business has been positive for Moonlight, with year-over-year performance trending favorably.
Stay tuned to AndNowUKnow as we follow the progression of California’s citrus program.