Moxxy Marketing and WP Produce Win 2021 GDUSA Packaging Design Award
MIAMI FL - With the almost overwhelming amount of offerings that can be found in grocery stores today, packaging that demands attention and stops shoppers in their tracks is a vital strategy when it comes to standing out amongst competitors. In light of this, Moxxy Marketing recently received the 2021 Packaging Design Award from Graphic Design USA (GDUSA) honoring its work with WP Produce on the design of a 2 count bag and merchandising display bin to promote the grower's Desbry® Tropical Avocados.
"It's always an honor to be recognized for great design, but this award is particularly special," said Moxxy President and Chief Executive Officer Karen Nardozza. "We've been working passionately for several years to help WP Produce expand sales and distribution of their Desbry Tropical Avocados—an amazing fruit with very little awareness outside Florida and the North East U.S.”
The GDUSA Package Design Awards were created to highlight the value of strategic and attractive package design. Out of the 2,200 entries received this year, the top ten percent were selected as winners, according to a press release. Moxxy crafted creative designs for WP Produce's 2 count avocado bags and retail display bins, creating an effective marketing tool to differentiate the unique variety from the well-known Hass avocados that currently dominate the category.
"Moxxy's designs for the bags and merchandising display bins needed to achieve multiple goals," said Chris Gonzalez, VP of Sales for WP Produce. "Not only to further establish our premium Desbry brand at retail and increase awareness of Tropical Avocados throughout North America, but also demonstrate to retailers how we are dedicated to supporting this new item in their stores by educating shoppers about this unique fruit, and inspiring purchase and trial with recipes and usage tips."
The bright-colored bags immediately grab shoppers' attention, while creatively explaining how Desbry Tropical Avocados can be used, even featuring a family-favorite, delicious salad recipe created by WP's Founder Will Pardo on the back. The display bins showcase photography that leaves shoppers drooling, featuring serving suggestions as well as tips for determining the ripeness of the fruit.
"Moxxy's designs have helped us develop new opportunities with major retailers across the U.S. and Canada, including in California, Texas, and other western states where Tropical Avocados are practically unknown," said Gonzalez. "Through our partnership with Moxxy, the fruit is taking off both with retailers and foodservice companies."
This is the 58th anniversary of the GDUSA Packaging Design Awards, as the association has sponsored design competitions to highlight creative professionals for nearly six decades now.
"Package design is more critical than ever, and the depth and breadth of our annual competition reflects that,” said GDUSA Editor Gordon Kaye. “In this era in which audiences are fragmented, communication is cluttered, and brand loyalty is challenged, package design is uniquely positioned to advance the brand promise, inform and persuade, and to forge an emotional connection at the moment of truth."
A showcase of all of this year's winners will be published this month.
Stay tuned as we at ANUK bring you the latest news related to fresh produce.