Moxxy Marketing Led Two Informative Sessions at United Fresh BrandStorm
MIAMI, FL - As BrandStorm™, one of the industry’s must-see marketing events, continues, Moxxy Marketing has been actively taking part. Alongside fresh produce marketing experts, Julie DeWolf and Tom Barnes, the company led two informative sessions highlighting retailer relationships and website design.
In the first session, Activating Research to Bolster Retailer Relationships and Grow Sales, Moxxy’s President and CEO Karen Nardozza joined Tom Barnes, CEO of Category Partners, and Shopper Marketing Expert Julie DeWolf, to dig in on the importance of consumer research and retail sales data.
“Building from the presentation I shared with Adam Brohimer, President of Category Partners at United re-Fresh Experience back in January, this session at BrandStorm highlighted the importance of crafting research strategies in order to boost sales and improve marketing effectiveness,” said Nardozza. “By investing in and becoming proficient at interpreting retail sales data and shopper insights from focus group and survey research, companies will be well-positioned to upgrade their marketing, strengthen retailer relationships, and become category leaders.”
According to a release, the session explored the process of obtaining and analyzing retail scan data; designing shopper surveys, consumer focus groups, and other research tools; and how to interpret and present research findings to improve retail success around new product introductions, line extensions, and increase sales of existing products.
The second session, Website Redesign: How to Plan for Success and Avoid Pitfalls, was part of BrandStorm’s special marketing firm sessions and provided a primer for brands on what necessary aspects go into a website redesign or development project. Speakers included Nardozza, alongside Moxxy’s Marketing Director Beth Adan, and Web Developer Hal Collins.
“A brand’s website is so much more than just a virtual headquarters,” said Adan. “It’s a prime opportunity to use the space for communicating with clients and customers, hosting landing pages to prequalify leads, collecting customer information, managing e-commerce transactions, providing supply chain transparency, and more. The session was well attended and participants engaged actively by asking questions and sharing information in the chat area. We’re so glad to have been able to share such valuable information at BrandStorm and appreciate United Fresh for hosting us.”
Whether a company is planning a website redesign now or in the future, it’s important to be aware of what it takes to create a successful website, as well as attention to considerations like ADA Compliance, Voice Search user behavior, and SEO.
In order to access this information, Moxxy has made downloadable PDFs of the presentation slides.
Stay tuned to AndNowUKnow as we wrap up additional BrandStorm coverage.