POM Wonderful Launches New Campaign
Los Angeles, CA
POM Wonderful has launched an advertising campaign following the Federal Trade Commission, Administrative Law Judge’s ruling issued on Monday, May 21st, 2012. The company is exercising its right to legally advertise the health benefits of its wholesome products. POM’s campaign will create awareness of the facts and opinions stated in the ruling from the Administrative Law Judge of the FTC, according to a press release.
The POM Wonderful media campaign will utilize full-page advertisements in newspapers including the New York Times and the Los Angeles Times, as well as online, home-page takeovers of CNN, the Huffington Post, and the homepage and health pages of the New York Times online.
According to the newly launched website POMtruth.com, "Federal Trade Commission sued POM Wonderful for false and misleading advertising on grounds that science did not support POM’s health claims. But what you as a consumer of POM need to know is that the FTC judge agreed that POM Wonderful 100% Pomegranate Juice and POMx do provide significant health benefits. Here is what the judge said in his own words."
POM is encouraging consumers in this new advertising campaign, to be the judge. Stewart A. Resnick, President of Roll Global, states, “We will continue to share the valuable health information of our products with consumers, and have decided to share with consumers these benefits using direct quotes from the FTC Administrative Law Judge’s ruling."
http://www.pomtruth.com/
