Produce for Better Health Foundation Releases 2021 Annual Report; Wendy Reinhardt Kapsak and CarrieAnn Arias Detail
BRENTWOOD, MO - Looking back on what you’ve accomplished makes the work all the more worth it. The Produce for Better Health Foundation (PBH) is riding that high after releasing its 2021 Annual Report. In the report, PBH highlighted key accomplishments and results obtained throughout the year.
“PBH remains dedicated to its sole mission to improve Americans’ health and happiness through increased fruit and vegetable consumption,” said Wendy Reinhardt Kapsak, MS, RDN, President and Chief Executive Officer. “In 2021, PBH inspired millions of consumers and influencers through the Have A Plant® Movement, delivering compelling and craveable content and demonstrating fruits’ and vegetables’ positive societal impact. We also invested in strategic research projects focused on improving fruit and vegetable consumption behaviors, as well as public policy-related data analysis. Taking the PBH mission to the masses became even more critical when the PBH State Of The Plate research illuminated a pervasive and persistent consumption crisis; we were steadfast in our motivation to press on.”
Some of the highlights in the report included fielding and launching new consumption research and corresponding communications campaigns, as well as growing its influencer and thought leadership programs.
As PBH noted, the report demonstrates a clear commitment to positively impact fruit and vegetable consumption and serve the public good while also accelerating industry growth.
“PBH’s results demonstrate just how critical the organization is to America’s health and happiness as well as the industry’s success in driving demand for fruits and vegetables,” added CarrieAnn Arias, Vice President of Marketing for Naturipe Farms and 2022 PBH Chairman of the Board. “I encourage you to join the PBH community, benefit from the organization’s success, and ultimately, grow fruit and vegetable consumption.”
According to a press release, additional 2021 PBH Annual Report highlights include:
- Reaching nearly 1 billion social media impressions
- Reaching 2 billion traditional media impressions
- Reaching 10 million page views on fruitsandveggies.org
- Illuminating the PBH State Of The Plate Research and the consumption crisis
- Celebrating the 2021 National Fruits & Veggies Month with more than 17 million impressions
- Expanding the PBH Have A Plant® Ambassador and Advisor networks
- Establishing the first-ever PBH Scientific Advisory Council
- Convening the National Fruit & Vegetable Consumption Coalition
To read the report in full, click here.
Stay tuned for more updates from ANUK.