Produce for Kids' Power Your Lunchbox Campaign Encourages Healthy Eating Habits for Kids

Produce for Kids' Power Your Lunchbox Campaign Encourages Healthy Eating Habits for Kids

ORLANDO, FL - In a new twist on the usual program, Produce For Kids is now helping families kick off the New Year in a healthy way with the Power Your Lunchbox Pledge®. To inject additional excitement outside of the normal back to school August and September schedule, the organization is holding a frenzy of promotions to start 2017.

From January 4 through February 15, for every online pledge to eat healthier lunches in 2017, lunchbox-friendly companies supporting the campaign will make a collective $1 donation to Feeding America® programs that support families and children.

Trish James, Vice President, Produce for Kids

“January is a great time for families to resolve to eat a nutritious lunch through the remainder of the school year,” said Trish James, Vice President, Produce for Kids, according to a press release. “The holidays can be busy and getting back into a healthy lunchbox-packing groove can be challenging. The Power Your Lunchbox Pledge was designed to re-inspire families return to their routine and start the new year on the right foot.”

Families can pledge online at In addition to the pledge, visitors to the Power Your Lunchbox Pledge® website will find tools and tips to help empower families and classrooms to eat healthier lunches, after-school snacks, and weekday dinners. After taking the pledge, families will have access to fresh produce coupons valued at $2.50.

Beyond the family, classrooms across the country can take the pledge. Teachers looking for resources will find fun, free, nutrition-focused lesson plans, certificates, and take home materials to share with their students. Every teacher that pledges on behalf of their classroom will have the chance to win a $500 gift card towards classroom supplies.

These are a few ways to easily get involved in the campaign:

  • Take the pledge. Pledge to eat healthier this new year at Companies supporting the program will make a collective $1 donation for every pledge taken to Feeding America programs that support families and children.
  • Show off healthy lunchboxes on social media. Produce for Kids’ Instagram and Twitter followers can use the #PowerYourLunchbox hashtag to show off their healthy lunchboxes to have their lunchboxes featured on the Produce for Kids Facebook and Instagram pages. Follow along on the hashtag to see great ideas from fellow parents.
  • Party with Produce for Kids on Twitter. Parents looking for even more tips and resources for healthy lunchboxes are invited to joinProduce for Kids and partner companies at the #PowerYourLunchbox Twitter party on Wed., Jan. 18 at 4 p.m. ET.

During the campaign, Produce for Kids will be interacting with families using the #PowerYourLunchbox hashtag and hosting a Twitter party on Jan. 18 at 4 pm ET encouraging participants to take the pledge and take advantage of the registered dietitian-approved recipes, tips, and ideas available on Families will have multiple chances to win healthy lunchbox-themed giveaways throughout the campaign.

Since 2014, the campaign raised more than $35,000 for nationwide health and wellness programs benefitting families and children. For more information, visit

Produce for Kids partners supporting the Power Your Lunchbox Pledge 2017 include: Avocados from Mexico–Mexican Hass Avocados, Bee Sweet Citrus, Crispy Fruit Freeze-Dried Fruit Snacks from Crispy Green®, Eat Smart® Fresh Cut Vegetables, Earthbound Farm® Baby Kale, Marie’s® Dressings, Natalie’s Orchid Island Juice, Pero Family Farms® Mini Sweet Peppers and Snipped Green Beans, and Wish Farms Strawberries with additional support provided by Bentology™.

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Produce for Kids® is dedicated to educating families on the benefits of healthy eating, providing simple meal solutions...