Southern Specialties’ Carlos Solf Named East Coast Co-Chairman of the Peruvian Asparagus Importers Association



Southern Specialties’ Carlos Solf Named East Coast Co-Chairman of the Peruvian Asparagus Importers Association


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POMPANO BEACH, FL - The Peruvian Asparagus Importers Association (PAIA) is gaining some new expertise as one of Southern Specialties’ own joins the organization. Carlos Solf, Vice President of Procurement for Southern Specialties, has been named as PAIA’s East Coast Co-Chairman for 2024–2025. The West Coast Co-Chairman is Craig Rolandelli of JMB.

Carlos Solf, Vice President of Procurement, Southern Specialty Produce and East Coast Co-Chairman, Peruvian Asparagus Importers Association
Carlos Solf, Vice President of Procurement, Southern Specialties and East Coast Co-Chairman, Peruvian Asparagus Importers Association

Solf, a native of Peru, joined Southern Specialties 22 years ago after earning his master's degree from the University of Notre Dame, a recent press release from Southern Specialties explained. Under his stewardship, Southern Specialties’ asparagus program has grown to become among the largest in the nation.

In his role as PAIA Co-Chairman Solf will help guide the association in its efforts to advance the trade industry and progress the entire asparagus category as a whole, as PAIA’s Patricia Lleras noted in the release. Both Solf and Rolandelli have acknowledged the significant contributions of the past Co-Chairmen Walter Yager and Jay Rodriguez over the last several years.

Carlos Solf, Vice President of Procurement for Southern Specialties, has been named as PAIA’s East Coast Co-Chairman for 2024–2025
Carlos Solf, Vice President of Procurement for Southern Specialties, has been named as PAIA’s East Coast Co-Chairman for 2024–2025

Southern Specialties is a grower, importer, processor, and shipper of a variety of specialty products grown in Central America, South America, Mexico, Canada, and the United States, including asparagus. The company distributes from its Pompano Beach, Florida, headquarters, and facilities in San Luis, Arizona.

Congratulations to Carlos Solf on entering this new role!

Southern Specialties


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Southern Specialties

Southern Specialties was founded in 1990 by Robert Colescott, President and CEO of the company. Our mission was to…


Peruvian Asparagus Importers Association

The Peruvian Asparagus Importers Association (PAIA) is an organization of US companies involved in the trade of importing…