GRAND RAPIDS, MI - There is no telling the heights that a successful rebrand can take a company. In continuation of its already ambitious growth strategy, SpartanNash recently bolstered its freight operations, announcing that it has realigned its BRT Indianapolis and Managed Freight Minnesota teams into one organization and rebranded the organization as SpartanNash Logistics.

“We will make a bigger impact working together as one team than we can working as two separate groups,” said President and CEO Tony Sarsam. “As the freight environment continues to become increasingly challenging, building a carrier procurement team is critical to meeting the demands of the industry and advancing our strategic plan to develop a national, agile, and highly efficient distribution network.”

The new structure will enable SpartanNash to increase its efficiency by combining resources for carrier procurement, customer pricing, dispatch, and accounting/back office, according to a company release.

The launch of the combined teams as SpartanNash Logistics will allow the retailer to better serve its 1500-plus corporate-owned retail stores across nine different states, as well as independent and national account customers nationwide, U.S. military commissaries and exchanges, and third-party logistics customers.

SpartanNash Logistics will be led by Senior Vice President David Frizzell, who served as President of BRT Indianapolis prior to the rebranding.

This announcement comes on the heels of several executive shakeups as the retailer continues to fortify its leadership team alongside its operations.

What other new strategies will evolve as companies expand their hold on this evolving sector? Keep reading AndNowUKnow to find out.

SpartanNash