Sprouts Farmers Market Announces New Chief Marketing Officer
PHOENIX, AZ - Seasoned retail veteran Gilliam Phipps is joining Sprouts Farmers Market’s C-suite team as its new Senior Vice President, Chief Marketing Officer. Effective April 14, 2020, Phipps will be stepping up to oversee the organic grocer’s marketing, advertising, customer engagement, and private label teams.
“I am extremely humbled to join Sprouts, a brand that I’ve long admired for innovation and purpose,” said Phipps. “Providing communities access to healthy, affordable foods is more important today than ever before, and I look forward to helping the brand connect even further with customers nationwide in meaningful ways with the products they need and desire.”
Phipps brings to his new role over 20 years of experience in marketing strategy, branding, and product/private label development with mega-retail brands like Kroger, H-E-B, and, on the supply-side, Hormel Foods. Most recently, according to a press release, he served as Vice President of Branding, Marketing, and “Our Brands” at Kroger, whose team he first joined in 2012 as Vice President of “Our Brands.”
Phipps’ grocery industry experience also includes over 11 years with H-E-B, where he held various positions including Director of “Own Brand.” While with the Texas-based retailer, Phipps oversaw branding, innovation, product development, packaging, and design.
“We’re extremely pleased to welcome Gil to the Sprouts team,” said Jack Sinclair, Chief Executive Officer and who Phipps will report to directly. “The experience Gil brings will be instrumental in shaping Sprouts’ long-term strategy to build brand awareness and loyalty with our core shopper, including strengthening and defining our private label business.”
Phipps earned a bachelor of arts degree in English and philosophy from The University of Texas at Austin.
Congratulations to Gilliam Phipps on his new, exciting role!