FLORIDA - A sweet moment centered around fresh produce recently caught our attention as People Magazine shared the story of a man who proposed to his girlfriend using a custom-labeled Stokes Purple Sweet Potato. In addition to bringing a heartwarming tale to the produce department, this unique proposal showcases the weight of the consumer connection. Evidenced by moments like these, Stokes Purple® Sweet Potato isn't just a product, but a brand that shoppers have built a personal connection to for over a decade.

The couple met standing next to a Frieda’s Branded Produce display in a Whole Foods Market in Jacksonville Beach, Florida. In a recreation of the life-changing moment, Stokes Purple Sweet Potato fan David Doll contacted Frieda’s, which created custom labels for the proposal.

"It was so thoughtful of the entire team and we’re so appreciative of their clever ideas," Doll said in the interview.

"It was perfect in the way that matters most—intentional, spontaneous, [and] deeply personal," said Doll’s now-fiancé Dr. Dawn Mussallem. "David had thought of every detail, and Frieda's had brought that vision to life with such care."

Another beautiful example of how produce shows up in life’s most important moments! For more industry news, stick around at ANUK.