Sun Pacific Launches Holiday Cuties Promotion
PASADENA, CA - Cuties® has launched a new holiday promotion, Spread the Cheer, to encourage consumers to share their favorite ways to give back during the holiday season. The campaign will also give five lucky winners a $1,000 shopping spree to help them make their charitable plans a reality.
Kate Reeb, Director of Marketing for Sun Pacific, commented in a recent press release that after the success of its most recent “Countdown to Cuties” promotion this fall, the company wanted “to keep this momentum going. We’re encouraging people to connect with us more personally about the things that motivate and bring them joy over the holiday season—the more we engage and connect with our shoppers, the better we can serve them in-store and online!”
Running until December 19th, Cuties will provide in-store merchandising, an iBotta digital coupon, food influencer partnerships, and targeted social media campaigns to boost consumption of its mandarins during the peak of the season.
Consumers have already begun to respond to the campaign on social media using the hashtag #SpreadTheCheer. Responses of charitable uses of Cuties Citrus include the creation of holiday fruit baskets, festive fruit salads, and snacks for seniors.
AndNowUKnow will continue to report on holiday promotions across the produce industry, and provide updates on the Cuties cheer campaign.