Sun World Expands Import Program in North America; Petri van der Merwe Shares

Sun World Expands Import Program in North America; Petri van der Merwe Shares

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BAKERSFIELD, CA - Sun World International is increasingly living up to its brand as it continues to expand the reach of its licensed importers. Today, the team has announced eight more well-established companies, growing that list to 28 in total.

Petri van der Merwe, Global Licensing Co-Director, Sun World International“We are pleased to be able to bolster and expand our global footprint through the appointment of these extraordinary importers,” Petri van der Merwe, Global Licensing Co-Director for Sun World, commented. “As we continue our strategic growth and expand our marketing efforts for our consumer brands, like AUTUMNCRISP®, we are ensuring ease of access to our proprietary fruit. Our goal is to maximize the revenue for our licensed growers while increasing consumer exposure to our proprietary table grape varieties and consumer brands.”

The new importers join a distinguished list of Sun World licensed importers in North America. According to a press release, the company welcomed to its reach:

  • Canadawide Fruits
  • Direct Source Marketing
  • Flavor Farms
  • Fresh Latina
  • International Produce Group (IPG)
  • Pandol Bros.
  • Sbrocco International
  • Sun Fresh International

For more details on these individual companies, click here.

Eight well-established companies have joined Sun World International's licensed importers

Sun World clarified that the licenses include the right to import fruit from new and existing varieties developed by its resources, marketed under its leading consumer brands in addition to AUTUMNCRISP, such as MIDNIGHT BEAUTY®, SABLE SEEDLESS®, ADORA SEEDLESS®, and SCARLOTTA SEEDLESS®. Each license to distribute and market has the breadth of Sun World’s full line of proprietary grapes in its portfolio, spanning the United States and Canada or Canada-specific from licensed Chilean, Peruvian, Brazilian, European, and South African suppliers.

Congratulations to the eight new licensees and to the Sun World team for this latest step toward an expanded customer base.

Sun World International

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Sun World

Sun World International, LLC was founded in the mid-1970s and today operates as a global variety development and…