MEXICO - Some say “tomayto,” some say “tomahto.” But no matter your accent, tomatoes are one category that’s always top of mind. A sandwich essential, a ketchup staple, and a tried and true pasta topper—tomatoes simply never go out of style. That’s why I knew I could count on the Arizona-based grower SunFed for a favorable tomato market update. I spoke with Eduardo Herbst, Tomato Sales Manager at SunFed, as the grower harvests its premium Roma tomatoes.

“Currently demand remains steady, and the market should remain steady for the remainder of the month,” Eduardo explained. “Traditional market indicators now have to take into account adjustments made to exportation rules and agreements that may cause an influx in the market down the road.”

According to Eduardo, November and December brought heavy rains for SunFed growers, and January brought cooler temperatures. But with operations in Jalisco, Puebla, Coahuila, Michoacán, Sonora, and Zacatecas, Mexico, SunFed is well positioned for a successful season.

“We just had a strong push out of central Mexico to close out the region. Cold temperatures and overcast are our biggest adversaries this time of year. With the addition of growing operations in south Mexico, we have now closed the gap and created a solid year-round program,” he told me. “2020 looks to be a breakout year for SunFed and Roma.”

This season, the grower is offering 1lb and 2lb Roma bags in specialty packaging (RPCs). For more category updates across the industry, keep a tab open for us at AndNowUKnow.

SunFed