Sunkist Launches Chinese New Year Promotional Packaging
Sherman Oaks, CA-
By ANUK Staff
2.5.13
Sunkist Growers recently announced the launch of decorative cartons and poly bags for navel oranges to help bring in the Chinese New Year. Sales of the packaging in U.S. and Canada have reached over 215,000 cartons, with additional orders from Hong Kong, a testament to consumers’ taste for citrus as part of the Lunar New Year celebration.
“Symbolizing happiness and prosperity, oranges are an important part of the Chinese New Year celebration,” said Director of Packaging Dean Troxell. “This promotional packaging for our navels, featuring a snake, festive bows, ornamental flowers and the traditional red envelope with coins, brings a bright, festive touch to retailer’s displays that excite customers about the holiday – and Sunkist navel oranges.”
Identifiable by the button formation opposite the stem end, Sunkist navel oranges are available from November through May, with peak supplies in January, February, and March. Considered the world’s finest orange for eating, Sunkist navels are easily peeled and segmented, and are seedless.
