SUNSET® Earns Three Superior Taste Awards for Phenomenal Flavor by the International Taste Institute
KINGSVILLE, ON - Delighting the palate once again—actually three times for good measure—SUNSET® has achieved a trifecta of flavor awards for the company’s newest produce innovations: Honey Bombs™ golden cherry tomatoes on-the-vine, Shazam!™ shishito peppers, and Kaboom!® black jalapenos. These three category bread-winners all received Superior Taste Awards at this year’s blind tasting presented by the International Taste Institute in Brussels, Belgium.
“Winning these Superior Taste Awards is a true honor and great testament to our continual dedication in delivering quality, flavorful produce to our customers and consumers. We know that people dig flavor, and we will continue to give healthy, flavorful options that revolutionize the category and inspire our consumers to live life flavorfully,” Paul Mastronardi, President and CEO of Mastronardi Produce®, stated. “What I love most about this prestigious event is that it is a blind taste-test conducted by some of the world’s greatest chefs and sommeliers and products are judged purely on the full sensory experience that they deliver."
Each product submitted to the award process was judged by a jury of over 200 of the world’s most renowned Michelin-starred Chefs and Sommeliers and evaluated based on the criteria of first impression, vision, olfaction, taste, and texture. SUNSET was amongst 800 other food and beverage producers from around the world who submitted their products in hopes of receiving a Superior Taste Award Certification, according to a press release.
And the jury came back impressed.
“It’s a strict process. The products are blind tasted; this means that the samples are anonymized: we do not see the packaging and do not know the brand name nor the producers’ name; we don’t even know from which country it comes,” said Stijn Roelandt, International Taste Institute Jury Member, and Sous-Chef at Hof van Cleve, 3 Michelin stars. “This forces us to be completely objective as we do the sensory analysis. Only truly good products are certified.”
To give you a little context for the amazing achievement, this is the 11th year in a row that SUNSET has received Superior Taste Awards from the International Taste Institute. Honey Bombs, Shazam! shishito peppers, and Kaboom! black jalapenos join a family of award winners including SUNSET’s Aloha™ striped peppers, Flavor Bombs®, Sugar Bombs®, and the coveted Campari® tomato.
A huge congrats to Mastronardi Produce on this recent triple-crown of fresh produce achievements!