SUNSET® Produce's New Holiday Crop Lights Up the Season

SUNSET® Produce's New Holiday Crop Lights Up the Season



KINGSVILLE, ON - As the hours of daylight dwindle, consumers turn to their food as a source of vibrance. Luckily, I can now wish retailers a Happy Freshtivus! SUNSET® announced today that the first winter crop of flavorful, red-and-yellow-striped Aloha peppers has arrived to brighten holiday sales displays everywhere in 12x2-count and 11-pound bulk cases.

Paul Mastronardi, President and CEO, Mastronardi Produce“We’re all about celebrating fresh flavor year-round, and Aloha’s bold color adds the perfect flair to seasonal displays,” said Paul Mastronardi, President and CEO, and the fourth-generation family member to lead Mastronardi Produce. “Let the Freshtivities begin!”

Award-winning Aloha peppers are not only a vibrant addition to any dish, but also, according to Mastronardi in the original Aloha announcement press release, “it pairs beautifully with citrus flavors and robust spices so it’s incredibly versatile.”

“We’re all about celebrating fresh flavor year-round, and Aloha’s bold color adds the perfect flair to seasonal displays,” said Paul MastronardiRetailers should be sure to stock up on this first harvest, as the vibrant and sweet nature of the Aloha will have it flying off the shelves. AndNowUKnow will continue to report on the Aloha pepper crop, and other SUNSET® and Mastronardi Produce news.

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Before Grandpa Umberto Mastronardi came along, there were no commercial greenhouses in North America. But in the early...