SUNSET® Sweet Bites® Take Home Innovation Award
KINGSVILLE, ON – SUNSET® continues to be a leader in innovation, winning one of the first annual Produce Business Innovation Awards for its Sweet Bites® pail.
“We’re thrilled to receive the Innovation Award for Sweet Bites®,” shared SUNSET® CEO Paul Mastronardi, in a press release. “Our goal is to always lead innovation in the industry and I’m pleased to add Sweet Bites® to our roster of award winning items.”
The Sweet Bites® pail was one of several limited-edition items launched by SUNSET® in 2017 which were designed to generate excitement in the produce aisle and encourage impulse purchases and drive incremental sales. Each Sweet Bites® pail comes with a bonus SUNSET Snack Pack™, a convenient, re-usable container that holds one serving of tomatoes and encourages on-the-go healthy snacking.
According to Produce Business, judging was based on a 10-point scale with a concentration on product, packaging, and processing. Jim Prevor, CEO and Editor in Chief of Produce Business Magazine adds, "Its expert recognition of a product most likely to increase consumption of fresh produce."
SUNSET® was one of ten honorees to receive the Innovation Award from Produce Business Magazine at the New York Produce Show.