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Salinas, CA

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Tanimura & Antle has recently added videos and Quick Read Code (QRC) technology to their sales strategy in the food service market.

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The company has launched this tool on cases of field packed Tanimura & Antle Artisan® Lettuce and Artisan® Romaine. Videos connected to the QR codes take viewers on a “behind the scenes” look at the growing process, as well as preparation tips specific to food service that demonstrate the value of each product.

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“This is an effective way for us to take advantage of real-time technology to help our food service partners tell the story of these unique products and their exceptional value and menu versatility to the culinary professional,” says Diana McClean, Director of Marketing. “With over 4 billion views a day on YouTube, and a growing interest in preparation videos—we believe making these tools easily available through QR codes is a powerful communication strategy.”


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Tanimura & Antle retail packaged produce includes QR codes to deliver recipes, shopping lists and harvest videos directly to consumers, telling the story of the family owned and operated company.

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Tanimura & Antle

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