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Salinas, CA

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The Tanimura & Antle Family is offering a chance for consumers to learn about their field-to-fork story using a series of videos, narrated by two fourth generation family members.

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Consumers will get an opportunity to get a complete tour, led by cousins Brian Antle and Caitlin Antle-Wilson, through scanned QRC’s (Quick Read Code) on retail packages.

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“Showing is much more effective than telling, and using videos paired with QRC technology, we can be very effective in showing where your produce comes from, and how simple it is to prepare field packed lettuce,” says Marketing Director, Diana McClean. “We remain committed to building up our video library to meet consumer and trade demand for engaging content about our products that is easy to consume and share,” she explained.

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Consumers will see first-hand the field packing process, cooling, delivery to market, and ease of preparation.

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This video series will make its debut at this year’s PMA and will also be available on the Tanimura & Antle website.

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Tanimura & Antle

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