T&G Global’s Envy™ Apples Launches Love at First Bite Contest in Partnership With Universal Pictures' “Marry Me”; Cecilia Flores Paez Comments
LOS ANGELES, CA - Love is in the air, and in your produce aisles. Jennifer Lopez is hitting the silver screen again with Owen Wilson in the new movie “Marry Me,” which is opening in theaters and is streaming only on Peacock this Valentine’s Day. Inspired by the release, Envy™ apples recently announced its Love at First Bite contest, beginning on January 18, 2022.
“The Love at First Bite contest is a chance to savor small moments—with the beautifully balanced sweetness of Envy apples as well as the romance of ‘Marry Me’ and so many real-life love stories,” said Cecilia Flores Paez, Head of Marketing, North America, T&G Global. “We’re excited for the opportunity to share the love and help one couple write their next chapter with the ultimate wedding experience.”
Packed with original songs by Jennifer Lopez and global Latin music star Maluma, “Marry Me” arrives this Valentine’s Day with Lopez and Owen Wilson portraying total strangers who agree to marry and then get to know each other. An unlikely romance about two different people searching for something real in a world where value is based on likes and followers, “Marry Me” is a modern love story about fame, marriage, and social media.
“Marry Me” may be set in the Big Apple, but fans all over the United States and Canada (excluding Quebec) can celebrate their own love stories by entering the Love at First Bite contest. The contest combines the ultimate apple experience with the ultimate wedding experience as couples compete for a $50,000 grand prize package. Contest participants will make a video sharing why they deserve an Envy-able wedding day and what makes their love story unique.
And what better way to sweeten up a relationship than with a little produce? Participants will have to carve a perfect heart shape into an Envy apple using only their mouths in their entry videos. Teamwork has never been so delicious.
According to the release, Envy apples are perfect to enjoy—one delicious slice at a time or as part of a sumptuous spread. New, “Envyliscious” recipes are now available for indulging during the season of love. The recipes will pair perfectly as a reward for making a Love at First Bite contest entry—or a treat to enjoy while watching the entries and voting.
Fresh produce buyers will expect to see lots of activity these weeks as T&G stimulates demand for its lovable Envy apples. Shoppers nationwide will continue to Fall in Love with Envy Apples as they stream into aisles to practice before their entries—and trust me, getting the perfect bite the first time isn’t easy.
In 2021, as noted in a release, Envy apples topped the sales charts as the #1 branded apple, according to Nielsen data, and have won over the hearts and shopping carts of consumers across the country. Envy is marketed in the U.S. by Oppy, CMI Orchards, and Rainier Fruit Company, and the 2022 outlook is projected to be another year of growth for Envy as it continues to show strong pull with consumers.
With the contest ending on February 15 and the winner announced the week of March 8, I’m expecting consumers to be in for a sweet and healthy ride.
For more information on the contest and the variety, click here.
Keep an eye out for the latest in the industry with AndNowUKnow.