United Fresh Produce Association Launches New Washington Conference Playbook Series
WASHINGTON, DC - With our industry up against several challenges from rising transportation costs to labor shortages to record-breaking heat and drought, there has never been a better time to implement meaningful policy changes at the government level. United Fresh Produce Association’s annual Washington Conference is quickly approaching, and the organization recently announced its new Playbook Series webinars.
“Our complimentary webinars will help you understand key industry issues and techniques to strengthen the impact of your meetings with Members of Congress and their staff,” United Fresh stated in a release sent to its members.
This year’s Washington Conference is scheduled for September 20–22, and the Playbook Series webinars will take place ahead of time on July 8, August 5, and September 13, all set to kick off at 2:00 p.m. EST.
The first session, titled “What You Need to Know!” offers members key updates and insights on the primary policy issues impacting the fresh produce industry. At the second session, “Critical Messaging – How to Sell Fresh to Congress!” United Fresh will divulge the best techniques for capturing the attention of House and Senate representatives. Third, the association will host its “Final Chance Review!” session, providing a space for small group discussions ahead of the conference.
As they say, there is no such thing as being overly prepared, so gear up for the event now and become a bonafide policy expert by September.