Wakefern Food Corp. Taps dunnhumby as New Platform to Drive Sales and Engagement
CHICAGO, IL - As the retail world grows at lightning-fast speeds, companies across the industry need an edge to stay ahead of the competition. Giving itself a leg up in the market, Wakefern Food Corp. has announced it has partnered with dunnhumby, a leader in customer data science, to serve as the retailer’s strategic platform for category management and merchandising.
“Our customers remain our singular focus. The tools and process that dunnhumby brings to the vendor relationship will allow us to increase product/service offerings, delivering the best shopping experience our customers deserve.” said Steve Henig, Wakefern’s Chief Customer Officer. “dunnhumby is a global industry leader that uses data and insights to understand evolving customer needs and help retailers deliver the products and categories that meet those needs.”
In joining with Wakefern, dunnhumby will use its expertise in customer data models and consumer-led insights and collaboration to help the retailer make merchandising decisions that enhance the shopping experience. According to a press release, through this partnership, Wakefern hopes to drive engagement and growth across the cooperative’s 363 stores, including 280 ShopRite locations.
dunnhumby’s technology will be used to build upon Wakefern’s already existing and developed merchandising and data analytics capabilities. Through this play, consumers will be placed at the heart of the decision-making process, giving them the power to bolster their own experiences.
"We are honored to have been selected by Wakefern as their strategic partner for category management and merchandising. Wakefern and its Cooperative Members have a long history as customer-centric and innovative retailers," said Grant Steadman, President of North America at dunnhumby. "Like them, we are passionate about improving the shopping experiences for customers and creating life-long loyalty.”
Wakefern cooperative members independently own and operate locations under the ShopRite, Price Rite Marketplace, The Fresh Grocer, Dearborn Market, Gourmet Garage, and Fairway Market banners, providing a wide base for dunnhumby’s insights.
How will this new partnership affect Wakefern’s role in the retail market? AndNowUKnow will keep an ear to the newswire to find out.
