West Pak Avocado Launches Party Pak; Joe Nava Comments
MURRIETA, CA - Produce sales are in the bag with the help of West Pak Avocado’s latest launch. The company has released its Party Pak SKU, which features jumbo avocados and new festive seasonal packaging. Complete with the American Heart Association’s Heart-Check mark, shoppers are sure to snag one of these offerings for themselves.
“We see it as our responsibility to excite the retail shopper, so we’ve adopted another layer of service for our customers,” says Vice President of Sales and Business Development Joe Nava. “Party Pak complements a retailer’s small fruit offering and elevates the shopper experience with a new and enticing way to buy jumbo fruit year-round.”
The Party Pak is geared toward several different seasonal eating occasions, including:
- Viva la Fiesta (2022 Q2: April–June)
- Grilling Gatherings (2022 Q3: July–September)
- Holiday Goodness (2022 Q4: October–December)
- Healthy Happenings (2023 Q1: January–March)
“Party Pak is designed to gain the shopper who is looking to entertain, feed a larger family, or simply desires bigger fruit,” Nava adds. “In contrast, Lil’Cados shoppers value portion control and look to a smaller piece of fruit. They are shoppers with completely different needs. By having two sizes of bags, Party Pak and Lil’Cados, retailers can become a one-stop shop for all avocado needs.”
According to a press release, the Party Pak includes customized bag configurations, retailer support materials, and a monthly newsletter for added information, recipes, and more.
“With their commitment to Party Pak, retailers can expect trusted brand recognition and a fresh campaign each quarter that adds excitement about everyone’s favorite green fruit and entices shoppers to ‘go big’ for every occasion,” Nava notes. “We feel there’s a need with our current customers to elevate their bag program to help grow their avocado category. That’s where Party Pak comes in. It’s an easy, hassle-free way that’s guaranteed to keep their produce aisles looking fresh with new and exciting bagged offerings each quarter.”
Nava continues, stating, “West Pak is ready for the summer months with Party Paks for every occasion from Memorial Day to Fourth of July gatherings and weekend grilling through Labor Day. We invite retailers of all sizes from smaller regional stores to national corporate retailers—to kick off their year-round jumbo fruit program with Party Pak’s Viva la Fiesta for early summer or Grilling Gatherings summer offering through the end of the season.”
So, who’s ready to party?