Wonderful Halos Partners With Youtube Star Ryan ToysReview
LOS ANGELES, CA - Wonderful Halos is once again collaborating with pocket.watch to reach the youngest of healthy snackers. Teaming up with Ryan of Ryan ToysReview, Wonderful debuted a new YouTube video, “Ryan Takes a Trip in an Airplane to the Wonderful Halos Mandarin Orchards in California,” which features Ryan and his parents’ first visit to California’s Halos orchards to learn where Wonderful’s mandarins come from.
“We were thrilled to take Ryan and his parents on a field trip to discover how Halos are grown and hand-picked as they begin their journey from tree to table,” said The Wonderful Company’s Vice President of Marketing Adam Cooper. “Kids today not only have their finger on the pulse of the hottest toys, but they also have the power to influence good choices. We love that kids like Ryan are genuinely interested in learning where healthy food like Halos comes from. Having that knowledge empowers families to make healthy snacking choices.”
According to a press release, Ryan is one of YouTube’s top video creators, with over one billion views per month and 17 million subscribers to his toy review show, Ryan ToysReview. As part of his partnership with The Wonderful Company, Ryan helped the citrus brand kick off the nationwide sweepstakes: a Play Date with Ryan Instant Win Game. Now through January 31, 2019, parents can enter their kids for the opportunity to win a play date with Ryan and receive Wonderful Halos delivered to their front door throughout the Halos season.
“We are thrilled to continue our partnership with Wonderful Halos,” said pocket.watch’s Vice President of Sales and Development Julia Moonves. “Not only have we been able to make some amazing content with Ryan and his family, but to know we are also encouraging healthy eating habits for kids and good choices really makes this a great campaign all the way around.”
The Wonderful Company first teamed up with pocket.watch in April, introducing two YouTube videos that were featured on the Family Channels: Ryan’s Family Review and EvanTube RAW. The two videos celebrated Halos’s sweet, seedless, and easy-to-peel qualities and have garnered more than 6.6 million views combined to date, a press release noted.
The collaboration between pocket.watch and Wonderful continues to bolster Halos place in the healthy snacking community, with the brand recently named the No. 1 most-loved healthy snack brand among both parents and kids ages 6–12, according to a 2018 Brand LoveTM study released by youth and family market research consultancy Smarty Pants LLC.
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