Wonderful® Pistachios Becomes Official Snack of the North American Super Smash Bros.™ Circuit; Diana Salsa and Alan Bunney Comment
LOS ANGELES, CA - Iconic games call for iconic snacks—and both are the root of one of our industry’s latest partnerships. Wonderful® Pistachios has been tapped by gaming organization Panda Global as an Official Snack of the Panda Cup, which is the first North American Super Smash Bros.™ circuit to be officially licensed by Nintendo.
“The Super Smash Bros. franchise and family-centric nature of Nintendo make the opportunity to be a part of this historic Panda Cup a natural fit,” said Diana Salsa, Associate Vice President of Marketing, Wonderful Pistachios. “The team at Panda Global is providing us with an amazing opportunity in competitive gaming to share our flavorful, protein-forward snack nuts with new audiences on multiple touchpoints throughout the circuit.”
As it takes hold of this unique opportunity to elevate its brand and increase consumer loyalty, the pistachio provider will also be the title sponsor of the Wonderful Pistachios Last Chance Qualifier on December 15 at the Los Angeles Convention Center.
According to a press release, the Wonderful Pistachios Last Chance Qualifier is a free, day-long event that allows participants to enjoy a Wonderful Pistachios activation booth while sampling the beloved No Shells pistachios, available in Roasted & Salted, Honey Roasted, Chili Roasted, Smoky Barbecue, and Sea Salt & Vinegar flavors.
Beyond the supplier’s participation in a series of in-person events, Twitch users streaming the qualifying rounds and finale of the competition will be met with Wonderful Pistachios ad spots featuring the disgruntled No Shells mascot, Sheldon the tortoise.
"I've always made sure to have a bag of Wonderful Pistachios in my pantry long before we found out they're big fans of Super Smash Bros.,” said Alan Bunney, Chief Executive Officer of Panda Global. “We're very excited that Wonderful Pistachios is joining the Panda Cup to celebrate our community and help us take things to the next level. And I'm looking forward to all the pistachio flavors they're bringing with them!"
Click here to read more about this unique new partnership.
If higher pistachio sales is the name of the game, Wonderful Pistachios is one player you definitely want on your team.