SACRAMENTO, CA - Hearts are feeling heavy across the industry today as we mourn the loss of a talented and enthusiastic leader in the produce industry. Dan Sholl, former General Manager for Wild About Sprouts^® and tenured fresh produce executive, has passed away at the age of 44.

Sholl started his career in Minnesota in 2003, working in sales and marketing for the Green Giant Fresh brand. He would go on to spend most of his career in fresh produce. In 2010, he moved on to California Sprouts, before becoming General Manager for Wild About Sprouts in 2016. As explained in a release, he played an integral role in the development of the first Wild About Sprouts plant.

During his time with the company, Sholl was involved in every aspect of the business, from staffing, sales, marketing, food safety, plant operations, inventory, and KPI’s. His personal favorite, though, was networking. With a loving and generous spirit, Sholl enjoyed attending industry events and meeting others in the business, bringing his outgoing personality, smile, and dry sense of humor to many.

Sholl attended Marquette University in Wisconsin and obtained a Business Administration degree from Colorado State University (CSU) in 2003. During his time at CSU, Sholl joined the Ski Club and grew it from 20 members to over 300, turning it into the largest club on campus.

Sholl was an outdoor enthusiast who loved to ski and hike in the many state and national parks near his home in Sacramento, California, and he enjoyed sharing his passions, especially his love of the mountains and the outdoors, with his wife and children. He is survived by his loving wife Claire; three children, son Philip John and twin daughters Sylvi Grace and Cora Josephine; his father Jeff Sholl (Susan Harlander); his mother Deb Sholl; and two sisters, Abby and Kristin.

A memorial service and reception for family, neighbors, business colleagues, and friends will be held at 11:00 a.m. PST on February 26, 2022, at the Chapel at East Lawn Memorial Park located at 4300 Folsom Boulevard, East Sacramento, California. A reception follows at noon at The Greenhouse located adjacent to the Chapel. For those who cannot attend, the service will be live-streamed. There will also be a Celebration of Life this summer in Minnesota.

In lieu of flowers, a memorial fund has been set up for Sholl’s children as a 529 college savings plan. To contribute, please email Deb Sholl for more information.

Our hearts are with all those who had the privilege of knowing this passionate leader, father, friend, and so much more.