Associated Wholesale Grocers Implements New Marketing Technology
Tampa, Fl-
By ANUK Staff
2.15.13
Associated Wholesale Grocers, the retailer-owned cooperative serving over 2,500 retail stores, has partnered with Retail Sense, a marketing software company, to implement its IntelliSense marketing resource management solution, according to a press release.
“AWG is focused on supporting our retail members with their strategic position in the marketplace,” said Steve Arnold, Senior Vice President of Merchandising and Marketing for Associated Wholesale Grocers. “With IntelliSense software we gain unprecedented access to merchandising and historical data, improving our ability to track and measure our vendor programs.”
The IntelliSense marketing resource management tool identifies marketing activites for AWG’s retail outlets in 24 states. The system eliminates redundancy as well as manual labor to improve promotional planning, vendor negotiations, and program execution.
The tool also offers personalized dashboards for AWG team members to view campaign calendars, task lists, and milestone dates. It will also have the ability to review data across departments with relevant reporting tools, which increases cost management and speeds marketing decisions.
“Through the IntelliSense MRM software, the marketing efforts of AWG’s seven regional divisions will be better aligned for greater consistency and quality,” said Tom O’Reilly, president and CEO of Retail Sense. “We look forward to working closely with AWG to enhance the communications and collaborations between their marketing, merchandising, internal departments and retailers with measurable results.”
Associated Wholesale Grocers
