Yerecic Label Helps Produce Organizations Tap Into Consumer Trends with LabelBling™
Yerecic Label is helping produce organizations understand how consumers react to visual packaging of fresh produce with its new Produce LabelBling™ Focus Group research. The research will provide new inspiration on how to entice shoppers through strong messaging and eye-appeal, according to a press release.
“The reality is that fresh produce suppliers operate in a consumer market,” says Elliot Grant, Founder and CTO of HarvestMark in PMA’s October 2013 issue of Fresh Magazine. “Unless shippers figure out how to better understand consumers’ needs, they will be unable to unlock demand and grow – especially as processed foods out-market them.”
Focus groups determined reasons why consumers tried some produce items versus others and how visual packaging attributes encourage additional trial of unfamiliar products and products that have been purchased before.
Yerecic Label is offering two takeaways companies should keep in mind for their 2014 labeling strategies:
· With the globalization of the food market, the produce department is becoming increasingly diverse leaving consumers uninformed. Consumers want to learn about these products and how to use them.
· If you’re trying to catch a shopper’s attention quality finished dish photography and printed special effects are a great way to stop them in their tracks. Schedule a meeting with a Yerecic Label Key Account Manager to get a copy of the full Produce LabelBling™ research findings. For more information about Yerecic Label and the company’s range of fresh produce label solutions, visit www.YLFresh.com.
You can click the link below to request the full Produce LabelBling™ research findings.
Request Produce LabelBling™ Research
